How to Choose Domain Names that Work for SEO and Branding
Frankly, your choice of domain name is a decision you’ll have to live with for a long time. You may have some ideas, but what should you keep in mind when you sit down to register one? What will resonate most on the web? What should you avoid?
Maybe, you’re starting a new company, a new brand, or have an existing brand you’re trying to take online? Either way, you’re going to need a website.
Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. There’s a huge wealth of places that your domain name impacts your brand and your online marketing, and we can’t ignore this.
I already have a domain name
Moz.com is a good open-source (free) reference for anyone looking for more information on “best practices” and “how-tos” related to almost anything