A Blog About Marketing for Local Connections & More Customers
How to Build Brand Identity
It's not complicated. Building a strong brand identity within a local community requires a thoughtful, dedicated, and consistent approach. Here are some steps you can take: Understand Your Community: Begin by researching your local community. Understand their values,...
The Value of a Brand
"Brand values are the core beliefs or principles that a company stands for and that guide its behavior, decisions, and actions. They're a critical part of a company's brand identity as they help to define its culture and personality, differentiate it from competitors,...
You Need New Business Cards Now
Why You Need New Business Cards Now! Not everything about marketing your business should happen online. Make time and grab any opportunity to network locally. Whenever possible don’t let these opportunities pass without showing up! Maybe not a secret, but I’m an...
Importance of ALT Text
Importance of ALT tags for website images What are ALT tags? ALT tags provide alternative text descriptions for images or other non-textual elements on a webpage. The purpose of an ALT tag is to provide context and meaning to the image, particularly for users who use...
Choosing Domain Names
”WHAT'S IN A NAME? THAT WHICH WE CALL A ROSE BY ANY OTHER NAME WOULD SMELL AS SWEET” - SHAKESPEARE Frankly, your choice of a domain name isn't quite that dramatic, but it is a decision you'll have to live with for a long time. Maybe, you're starting a new company, a...